Hidden Messages Mass Media

 First of all, what are the mass media?

The media are consider all the channels trough which humankind uses for communicate, that conveys meaning through different mediums such as:

        * Television

        * Newspapers 

        * Films

Also includes: Radio, videos, recorded music, magazines, junk mail, comics, the internet, video games, advertisements, computer software, etc.

And the mass?

Is an adjetive who refers a large number of elements.

If we take this two concepts and mixed up what obtains?

The mass media, a system to communicates to numerous audiences. And We approximates to those messages who compounds with a high doses to critical thinking, because the mass media are a sales system and not all the merchandizing are good or true.

Why the merchandizing are no good?

Because the Media Literacy, and quoting the "little prince": -And now here is my secret, a very simple secret: It is only with the heart that one can see rightly; what is essential is invisible to the eye.-

And the mass media give to us a lot of underlying meanings in a tex, or song, or a film, in a jingle what for a many years you sang, but they had a deeper message in that lyric.

That underlying meanings responses to the Media Strategies: persuasion and perspective, because the media texts seek to achieve something: Purpose.

The purpose are linked whit the target audience, for identification, generalization, emotional appeal uses a celebrity endorsement for increase the authority of the celebrity as the selling point.